PandaPanther
Amidst snow-capped mountains, lush terrains, rough waters and stormy clouds, a mythical 13-animal race unfolds at the behest of the mighty jade emperor. Emphasizing courage and personality, the short focuses on each character’s trait throughout the race while music from France-based Norman Bambi swirls in the background. The fantastical presentation complements a multi-faceted initiative, which included the construction of multiple in-store displays and a Print Campaign. Check out the Behind the scenes Making of Video!
The scope of this project included the creation of the short film along side with an array of in-store display items which went on tour around the world at various Asics stores. The Shoe Island was used in parts of the film as a backdrop and environment and functions in real life as a miniature race track with moving parts. A big challenge was to make sure everyone involved felt their Zodiac Sign was represented in some way.
We really enjoyed this project, it felt like it perfectly suited us, and we got the opportunity to utilize a blend of stop-motion, CG and Cell animation to realize the imaginative imagery of the piece.
